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Privacy notice

Last updated: November 13, 2026

This notice explains what personal data My Unit Worth (myunitworth.com) collects, why, who receives it and what you can ask us to do with it.

Who we are

My Unit Worth is operated by Taskling LLC, a company licensed by Sharjah Media City (Shams) under licence number 2536539.01, registered at Shams Business Center, Sharjah Media City Free Zone, Al Messaned, Sharjah, United Arab Emirates. Taskling LLC decides how your personal data is used and is responsible for it under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).

The details you give here are kept for My Unit Worth: signing up here does not sign you up for anything else.

What we collect and why

When you only read pages, we do not ask who you are. Our servers process your IP address and browser details to deliver pages, keep the service secure and limit abuse; we do not store your IP address with your contact details.

When you fill in a form, we store your e-mail address and the details you entered (for example a place, a home's size or an estimate) to send you what you asked for. For a request passed to a broker or another firm, we also ask for your name and phone number. We confirm that number with a six-digit code sent by WhatsApp or, if that does not reach you, by text message (SMS); the code is valid for 10 minutes. Only a confirmed number is passed on.

My Unit Worth's sell, let and manage forms ask for your e-mail address, your name and, if you wish, a phone number. My Unit Worth sends no phone code and passes these requests to no other firm.

If you track a unit you bought off-plan (My units on CraneScore), we store the project, the unit's details, its price, what you have paid and the payment schedule you enter, to show where you stand and to send the mail you asked for.

If you add a home on My Unit Worth (My homes), we store the unit you picked from the Dubai Land Department's open unit register (its register reference, building, size, bedrooms and floor) or the details you typed, the name you give it and, if you enter them, its purchase price and month and your mortgage balance and monthly payment. We use them to show the home's estimate, value history, gain, equity and cash flow, and to send the mail you asked for. The register names no owner: adding a home does not tell us or anyone else who owns it, and we do not check that you do.

If you add a lease to a home, we store its terms: the kind of let, whether the home is in DIFC, the rent, the start and end dates, the payments with their dates, how each is paid and whether you marked it received, the deposit, the notice period, the figures you type from DLD's rental index, and any notice you recorded. We use them to show what is due and when, to work out the estimated maximum increase, and to send the payment, notice and renewal reminders you asked for.

A lease can also hold details of your tenant, all optional: name, phone number, e-mail address, the month the tenancy began, a passport or Emirates ID number, the Ejari contract number and your notes; and files you upload: the Ejari certificate, the tenancy contract, cheque images, copies of identity documents and other documents of the tenancy. These are another person's personal data. You decide whether to enter them, and by entering them you confirm that you hold them lawfully as the landlord and may keep them with us to manage the tenancy. Apart from our staff in our administration panel, we show them only to you. We do not contact your tenant and we use these details for nothing else.

To find a home, My Unit Worth lists the units of one building at a time from the Dubai Land Department's open data ("Registered Freehold Real Estate Units", published on Data.Dubai under the Dubai Open Data Licence). That data names no owner. Our servers limit how many lookups a visitor can make. My Unit Worth is not affiliated with or endorsed by the Dubai Land Department.

With every form we store which consent texts you ticked, their version, the language and the time, so we can show what you agreed to. We also note how you reached the site: the referring page, the page you arrived on and any campaign tags (UTM) in the link.

To confirm your e-mail address we send a six-digit code, valid for 10 minutes. Once you confirm it, we set a cookie (sv, for 180 days) so this browser can open what you asked for without a new code. You can sign this browser out on the sign-in page.

When you buy a report, a subscription or credits, Stripe takes the payment. We never see or store your card number; we keep the purchase, the product, the amount and your e-mail address to give you access and to keep the records the law requires.

When you write to us on the contact page, we store your topic and message with your e-mail address to answer you.

Analytics cookies

We use Google Analytics 4 to learn which pages and tools are useful. Its cookies are set only if you choose Accept in the cookie banner. Before you choose, or if you decline, Google Analytics receives only cookieless signals without identifiers, which Google uses to model visits.

Advertising storage and personalisation are always off. We send the page address without its query (apart from campaign tags), the page title and simple events such as using a tool; we never send your e-mail address, phone number or the figures you enter.

Google Analytics keeps this data for 14 months. Your choice is stored in your browser (site_consent) until you change it with Cookie settings at the bottom of the page. The cookies page lists every cookie we use and how long it lasts.

Network and bot check

The site is delivered through Cloudflare's network, and its forms are protected by Cloudflare Turnstile, which checks that a person, not a script, is sending them. Cloudflare processes technical data about your browser and connection for this.

Maps

On CraneScore's pages with a map, the map is first a picture drawn by our own server. When the map comes into view, your browser loads map tiles, fonts and icons from OpenFreeMap (tiles.openfreemap.org), a free public map service, to show the interactive map. OpenFreeMap then receives your IP address and browser details, as any website you open does, and handles them under its own terms; it receives nothing you entered on our site. Nothing is loaded from it on pages without a map or before the map comes into view; if your browser is set to save data, only after you click the map.

Text you paste for a check

Some tools read a text you paste, such as a resale offer for a deal check. Before the text is read, we remove phone numbers, e-mail addresses and links; an AI service then reads the units and prices from it. We do not store the text itself; what is read from it is kept for 30 days so the same text is not read twice.

Who receives your data

Licensed firms: only when you ask to be contacted and tick the box to share your details, we pass your name, phone number and request (with the unit details, when the form shows them) to licensed firms in the UAE of the kind the box names, and to no more than the number it names (at most 3): real-estate brokerages, mortgage brokers, property managers, snagging (pre-handover inspection) companies, or golden-visa and PRO companies; on sites other than CraneScore also developers. They may pay us for this introduction. Each of them then handles your data as its own controller. A request sent under an earlier wording of the box is passed on only after you confirm it again.

Homes, leases, tenant details and uploaded files on My Unit Worth are shown only to you while you are signed in, and to the staff of Taskling LLC who run the service, in our administration panel. Tenant details and uploaded files are never part of a request to a firm, a share card, an analytics event, an e-mail subject or a payment record, and an e-mail about a home names it only by the name you gave it or by its building, project or community.

Service providers who work for us: Stripe (payments), Resend (e-mail delivery), Google (analytics, only as described above), Cloudflare (network and bot check) and our hosting provider in Europe. They may use your data only to provide their service to us. Meta (WhatsApp Business) and our text-message (SMS) provider deliver phone codes; they receive only your phone number and the code.

Apart from the introductions you ask for, we do not sell or rent your personal data. We give it to authorities only when the law requires it.

Where your data is stored

Our servers and database are in Europe, outside the UAE. Stripe, Google, Resend and Cloudflare may process data in other countries, including the United States. We use these providers under their data processing terms, which protect personal data transferred abroad. Meta and our SMS provider may also process your phone number and the code outside the UAE. OpenFreeMap, which serves the interactive maps, may also receive your IP address outside the UAE. These transfers rely on Articles 22 and 23 of the UAE Personal Data Protection Law: a country with adequate protection, or contractual safeguards.

Files you upload to a lease are kept in Europe, in the same place as our servers, in private file storage apart from the database. A file has no public address: it is sent only to you while you are signed in, or to our staff as described above.

How long we keep it

Requests whose e-mail address you never confirmed: 30 days. The text of a message you send on the contact page: 12 months; its topic stays for our counts. A phone number you never confirmed with a code, on a request for a firm: 30 days.

Other contact details and requests: 24 months after your last request, or longer while you still receive mail you asked for (such as monthly updates) or have bought something. You can ask us to erase them earlier at any time. On erasure we delete your e-mail address, phone number, name and the details you entered; anonymous counts may remain.

Units you track: while you track them. After handover a unit stays readable for 90 days. It moves to My Unit Worth only if you click Continue on My Unit Worth and agree there under that site's own notice; nothing moves without that click. A unit not moved within the 90 days loses its price, payments and schedule; anonymous counts may remain. Erasing your data on one site erases only what that site holds.

Homes and leases on My Unit Worth: while you keep them. Removing a lease erases its tenant details and its files at once. Removing a home erases its leases, with their tenant details and files. Deleting your account erases your homes, their value history, your leases, the tenant details and the files at once. A home beyond your plan becomes read-only and is not erased; you can still remove it, or its lease, at any time. A unit moved from CraneScore is kept as a home under this notice from the moment you confirm the move.

Purchase records: as long as UAE tax and commercial law requires.

E-mail and phone codes: 10 minutes. The sign-in cookie: 180 days. Analytics data: 14 months.

Your rights

Under the UAE Personal Data Protection Law you may ask to see the personal data we hold about you, to correct it, to erase it, to restrict or object to its use, and to receive it in a usable format. You may withdraw a consent at any time; this does not affect what was done before.

Every e-mail we send, apart from the codes you ask for, has an unsubscribe link. In an e-mail of a kind you can switch off on its own, the link stops that kind of mail; in any other e-mail, it stops all mail from My Unit Worth.

On My Unit Worth you can also switch each kind of e-mail off on its own on the Account page: the monthly e-mail, rent payment reminders, lease dates, value moves, and plan and trial notices.

To use a right, write to us on the contact page and choose Privacy request. We may ask you to confirm your e-mail address so we know the request is yours, and we answer within 30 days.

If you are a tenant and believe a landlord has stored your details on My Unit Worth, write to us on the contact page and choose Privacy request. We will tell you what the law allows us to, and erase the details where the law requires it.

If you think we have not handled your data properly, you can complain to the UAE Data Office.

Children

My Unit Worth is not meant for anyone under 18, and we do not knowingly collect data from children.

Changes to this notice

When we change this notice, we update the date at the top. If a change affects something you agreed to, we ask you again.

Questions about this page, or a request about your data? Write to us

Data: Dubai Land Department and Dubai Data open data

My Unit Worth is not part of, or affiliated with, the Dubai Land Department or RERA. Nobody can pay to change a figure.

Automated estimate, not a valuation by a registered valuer.